When I started in marketing, way back in the mid 90s, life was a little simpler because the media and the creative were both under...
I’ve seen so many marketing leaders over my twenty years in CPG, whether it was my days as a junior marketer observing those I was...
When you think of creative types, what do you think of? If they are creatives and they work in the marketing industry, most people think...
A decade ago, I was walking through Union Square in New York. The farmer’s market was on, and the place was jammed with early adopters....
Facebook is just getting started. That may come as a shock to some. It may not seem all that illuminating to others. It’s getting easier to...
The Scenario: It is late afternoon and a busy executive, whom we will call Sue, is trying to finish up a project before she leaves...
When I was a Brand Manager and my son was in kindergarten at the time, I once said that our lives were very similar. We...
There has been a lot of discussion lately about the importance of content and content marketing. Since Google made their last algorithm change, more and...
What are you able to disclose on an eight-and-a-half sheet of white paper? I can’t imagine what it is like to apply for a job....
Back in the 1990s, we would have thought the 5 types of media would have been TV, newspaper, magazine, out of home and radio. Life...