All posts tagged "Featured"
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How To Pick Your Ideal Brand Growth Strategy
One of my pet peeves when I was reviewing plans is when I would see “Drive Awareness and Trial” on every brand plan, whether it...
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Where Can I Find A Career Coach That’s Right For Me?
The Question: I am in my early twenties with a Bachelor of Commerce degree and a full-time job, but I am not happy with my...
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Great Advertising (From An Unexpected Brand)
When was the last time you paid attention to a commercial about toilet paper? Or even cared to? Kimberly-Clark‘s Cottonelle brand (not a client) has...
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Can An Audiobook Change Your Life?
There’s no doubt that a well-read recording of a novel can make a long car ride pass much more quickly. We’re eager to find out...
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8 Simple Ways To Be A Better Brand Leader
As we push to be great Brand Leaders, here are 8 ways to push yourself to be better. This is from the 20 years of...
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The Problem With Big Data (It’s Not Me, It’s You)
Big data. There, I said it. For the past little while, I have watched – in astonishment – the amount of times a senior marketing...
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Marketing Digital Day 2013
On October 22, 2013 ~ Digital Marketing has grown to be an essential part of any business’ efforts to find, engage and grow customers. It’s...
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Why Doing Nothing Could Be the Most Productive Thing You (don’t) Do
I used to be good at doing nothing. I mean really good. I remember years ago during summer breaks as a young adult I’d hang...
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Do Robots Make Better Marketers Than Humans?
It turns out that human beings are making advertising more complicated than ever before. Opinions, ideas, creativity and more have become the battlegrounds in the...
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How To Write A Brand Positioning Statement
Brand Positioning Statements provide the most useful function of taking everything you know about your brand, everything that could be said about the consumer and...
