All posts tagged "Graham Robertson"
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How to Write Amazing Consumer Insights That Will Create a Bond with Your Consumer
A client asked me to review their advertising creative brief and I was shocked by a few things: the brief was 8 pages long, while there...
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Pick ONE social media lead vehicle. Don’t try to do everything.
Brand Managers heard the term “social media is free” and thought it was a media buffet so they got a crappy website, then got on Facebook, Instagram...
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You deserve better advertising
While that’s a very famous tongue-in-cheek quote from David Ogilvy, it should be a kick in the butt to clients. It suggests that if you...
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Personal Branding: How to create your own brand plan
If you’ve ever been in a job so long that you don’t have an updated resume or Linked In profile, you’re in a dangerous place....
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How to Lead a Business Review on your Brand
Before engaging in your brand planning process, it is a good discipline to start off by doing a deep dive analysis on everything on your...
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If you want to accelerate your career in 2015, then start thinking of yourself as a Brand
How come you do such a good job marketing brands, but a bad job marketing yourself? At this time of year, it is natural to think...
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Managing Your Career: Finding and using your Core Strength as a Brand Leader
Brand Leaders always pride themselves on being generalists, and as we move up, we have to be. But the reality is that we are naturally...
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5 Crucial Career Questions to ask yourself…
5 Crucial Career Questions to ask yourself in the most honest soul-searching start to what’s next Too many brilliant Brand Leaders forget to apply the same...
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Check List of 10 things that Great Advertising should do
When you are in the midst of an advertising project, and you’re feeling stuck as a Brand Leader use this simple check list to find...
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The Best advertising…
The Best advertising comes when Brand Leaders control the strategy and give freedom on the execution. Control the Strategy with a Tight Brief Brand...
