All posts tagged "Graham Robertson"
-
10 Things GREAT ADVERTISING should do for your Brand
Advertising is very hard. In fact, it’s likely the most complex part of marketing, because it’s where everything comes together–your consumer, you brand strategy, your positioning...
-
Stop thinking like a PRODUCT manager and think like a BRAND manager
Usually when I ask “what makes a great brand”, the first answer I get is “they have a great product”. That’s not an untrue answer, but it’s just...
-
As a brand, you must be LIKED before you can be LOVED
So while I’m desperately trying to convince Brand Leaders that being more loved will make you a more powerfully connected brand, and enable you to...
-
8 Interview Questions I used to ask potential Marketing Hires
On average, you’ll need 4-5 interviews to land the job–likely one with HR, a couple at the manager level and a couple at the director level....
-
Do you think FAST or think SLOW? Here’s why Brand Leaders need do both.
When I ask a room of Brand Leaders “do you think fast or think slow?” what do you think the prevailing answer would be. Like...
-
The 10 Reasons Brand Managers Get Fired
There’s been a lot of great Assistant Brand Managers who get promoted and then are fired at the Brand Manager level. So that would beg...
-
How to deal with the STRESS of being a Brand Leader
When I was in University trying to figure out my career, my mom said “what about an actuary?” What a great career: you make...
-
Why CMO’s are demanding more Creativity
CMO’s realize that it’s harder and harder to get a real competitive point of difference. More and more, creativity in execution can help separate a...
-
8 Simple Ways that Brand Leaders can impact Profits
The ugly truth is that too many marketers chose marketing as a career in business school because they hated accounting and finance. They were drawn to...
-
Six Habits of Great Brand Leaders
Having spent 20 years in the CPG world of marketing, I’ve seen almost a thousand Brand Leaders over the years. On the way up, I...
