All posts tagged "Graham Robertson"
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How to get an Assistant Brand Manager Job
Twenty years ago, I graduated from business school and started as an Assistant Brand Manager (ABM) at General Mills. I never admitted it back then,...
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How Strategy Can Help Start Ups To Start Right
Entrepreneurs are a different breed They have an energy, that has them running full blast with no time to spare. They have a determination to...
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Emotional Advertising Must Start With An Emotional Brief
As Brand Leaders are starting to see the value in being more emotionally connected, we see them going to their agencies asking for more emotional...
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What Comes First: The Media Choice Or The Creative Idea?
When I started in marketing, way back in the mid 90s, life was a little simpler because the media and the creative were both under...
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How To Run A Marketing Team
I’ve seen so many marketing leaders over my twenty years in CPG, whether it was my days as a junior marketer observing those I was...
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What Gets In The Way Of Loving The Work You Do?
When I was a Brand Manager and my son was in kindergarten at the time, I once said that our lives were very similar. We...
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What Is A “Blowfish” Strategy?
When I talk with Brand Leaders about their problems, one of the first things they say is they don’t have enough Marketing Budget to do...
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How To Work The 5 Types Of Media To Your Advantage
Back in the 1990s, we would have thought the 5 types of media would have been TV, newspaper, magazine, out of home and radio. Life...
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How To Pick Your Ideal Brand Growth Strategy
One of my pet peeves when I was reviewing plans is when I would see “Drive Awareness and Trial” on every brand plan, whether it...
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8 Simple Ways To Be A Better Brand Leader
As we push to be great Brand Leaders, here are 8 ways to push yourself to be better. This is from the 20 years of...
