All posts tagged "Graham Robertson"
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How To Go Deeper On The Analysis Of Your Brand
Too many times, marketers come to conclusions based on pure instincts and put them forward to their management team and the set of peers who...
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How To Analyze What’s Happening On Your Brand
As a senior brand leader, I have to confess a frustration when I knew the details better than my Brand Manager. And it’s not just...
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How To Write An Effective Creative Brief
The best Advertising is well planned, not some random creative thing that happens. The value of a creative brief is focus! Like a good positioning...
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How To Write A Brand Plan
A well-written Brand Plan helps to align an organization around the direction, the choices and the tactics that need implementing for a brand to achieve...
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How To Manage Your Personal Brand
There is a growing trend in the market to think of yourself as a Brand. With so much social media, I suppose we all need...
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How To Create A Brand Strategy Road Map
Master Brand Strategy Road Map Having the brand road map on one page can help align everyone that works on a brand. This is especially...
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How To Write An Effective Creative Brief
The best Advertising is well planned, not some random creative thing that happens. The value of a creative brief is focus! Like a good...
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How To Write A Brand Positioning Statement
Brand Positioning Statements provide the most useful function of taking everything you know about your brand, everything that could be said about the consumer and...
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How To Conduct A Key Issues Review
From my consumer-packaged-goods marketing days, I learned the discipline of asking the right questions, before moving to figure out the solution. Strategic Thinkers see “what if” questions...
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How To Run A Brainstorm Session
“Creativity is intelligence having fun” Albert Einstein Brainstorming should be a Regular Part of running your Brand. To stay in a healthy creative space,...
