Developing and releasing a mobile app can be an expensive and time-consuming project. But the work does not end once the programmers figure out how...
Many people are wondering if SEO, search engine optimization, still matters. As someone who’s been focused on SEO for a long time, I can definitely...
As digital marketing becomes more complex, the more difficult it becomes for businesses to manage an effective budget. Spreading resources across every avenue of the industry...
In theory, marketing is about the science that builds brands, but in practice, it is often something simpler—getting the packaging right. In a grocery store,...
If you thought the nostalgia marketing bubble was due to burst any time now, keep thinking. Reputable ad firms are producing more “remember this” campaigns...
As the conventional consumer has become the digital consumer constantly connected via their smartphones and tablets, marketing departments and firms have had to adjust how...
There has been a lot of discussion lately about the importance of content and content marketing. Since Google made their last algorithm change, more and...