LinkedIn is the most powerful weapon you have in building your reputation. I believe this. Wholeheartedly. The problem, of course, is that we live in...
Today, one of my favorite online publications, Digiday, published the article, Does advertising even work anymore? Read the article. Consumers may not like crappy ads...
Don’t believe every headline that you read. There has been a long-standing statement that, “people hate advertising.” For years, I (and many others in this...
At what point, do we surrender to reality? In the past few months, way too many brands have been speaking out of both sides of...
What can’t a brand measure in this day and age? Well, they can measure everything. With beacons and in-store technology they can – literally...
What are you chasing? What are you running after? Is someone chasing you? To hustle or not to hustle? That is the question. Or, at least,...
What makes a great business? Put aside things like how ethical the business is, well-priced, marketed, value of the brand, etc… There is a sentiment...
What is your content trying to do? Why does your content exist? Who is it reaching? What business purpose does it solve? Is it any good?...
What keeps you up at night? This was the question that organizers of the International Startup Festival wanted me to answer (in seven minutes!) on...
This was the argument that was debated over twenty years ago. Why do we have to keep having the same argument? We love dogma, don’t...