The ability to publish content was once one of the most valuable forces in the world. “The pen is mightier than the sword.” There is no...
I suck at email. I think. It’s a form of technology and communication that fascinates me. Fundamentally, email hasn’t changed that much since it was...
What will the future hold for our physical spaces? That – in particular – is one of the biggest questions that businesses will to ask....
Mobile ads are not Internet ads. Mobile ads are not like other ads. Marketers can say whatever they want about advertising. Many brands feel that...
The consumer is changing. This used to be a platitude. Correction. It’s a marketing parlour trick to say that “the consumer has changed.” It’s a parlour trick,...
“Of course, you want to see ads, you’re in marketing!” That’s not what I mean. Here’s the scene: I’ve been thinking about buying some stuff...
Imagine. Imagine if someone pulled you aside, and asked you to change everything about yourself. They wanted you to change how you look, how you...
Do brands still need to be convinced about digital marketing? It’s done. It’s over. Digital marketing is an integral component of a proper marketing mix....
Everyone is talking about video. Have you noticed how on Facebook, some videos in your newsfeed start on their own now? You don’t have to click...
It’s not just blogs. There’s burnout at every social media turn. Maybe not on the consumption side, but on the creation/publishing side. A very long...