All posts tagged "Mitch Joel"
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The Problem With Big Data (It’s Not Me, It’s You)
Big data. There, I said it. For the past little while, I have watched – in astonishment – the amount of times a senior marketing...
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The Pageview Industrial Complex
Eyeballs still matter. Ultimately, advertising has two objectives: Create awareness that something exists. Sell something. Do pageviews still matter? Whenever you pull up a...
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Summer Reading 2013
There have been a slew of new business books that have come on to the market lately. Summer should be here… some time soon, right?...
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The New Face Of Content Marketing
How much content is too much content when it comes to a brand? It’s a slippery slope for most brands when it comes to their...
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Do Robots Make Better Marketers Than Humans?
It turns out that human beings are making advertising more complicated than ever before. Opinions, ideas, creativity and more have become the battlegrounds in the...
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The Power And Disappointment Of Digital Marketing
Everything is digital. I’ve been banging that drum for well over a decade now. At first, it was heresy, then it was wishful thinking and...
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Marketers, Let Your Egos Go
What if your ideas didn’t matter? For senior marketers, it is a very humbling thought. What if your ideas, your thoughts and even your experience...
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The Failure Of Social Media
Social Media doesn’t work for the vast majority of small businesses. That was the main message in the USA Today article titled, Study: Social media...
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The Problem With Allowing Consumers To Opt Out
You have a right to opt out of anything and everything. As a marketing professional, there is nothing I hate more than receiving any form...
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The New Convergence
This is not about media convergence. It’s about something bigger. Things change. Things change so fast that sometimes, it’s hard to see it. We tend...
