The CMO: Delivering In Times Of Crisis & Beyond – Jun 10

Curated By MTI Staff on June 3, 2020

Each year AMA Toronto’s flagship CMO Breakfast has become a touchstone for senior marketers looking to gain an understanding of business attitudes to the economy and how that impacts the decisions made by the Chief Marketer.

Typically we build our content around leading industry research, but with the rapid changes that took hold, much of those results have become irrelevant. With financial management top of mind, current research from Leger & Empathy Co will highlight how Covid-19 is changing the relationship with the CMO & CFO.

We polled over 500 past participants on what and from whom they need to hear from in order to achieve success now and beyond the Covid-19 crisis. Our cross industry panel includes speakers from industries that have come to a complete standstill, as well as from organizations that are having to throttle the demand. Speakers confirmed include the senior leaders from Hudson’s Bay, Sunwing, Tangerine & Well.ca

The event format will be comprised of a panel discussion followed by two breakout sessions. Guests will be able to choose their first breakout session for a live Q&A with the CMO of their choosing. The second breakout will be a surprise as we randomly reassign the CMO speakers to new rooms.

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Moderator:

Craig Lund – President, Marketing Talent Inc.

Speakers:

Martin Fecko – Chief Marketing Officer, Tangerine

Jacqueline Grossman – VP Corporate Communications & Marketing, Sunwing Travel Group

Meghan Nameth – SVP Marketing, Hudson’s Bay Company

Erin Young – President, Well.ca

Shannon Hosford– Chief Marketing Officer at MLSE (Maple Leaf Sports & Entertainment)

Event Schedule:

8:30 am Opening remarks
8:40 am Panel Discussion
9:05 am Attendee Selected CMO Breakout
9:25 am CMO Musical Chairs Breakout
9:50 am CMO room summaries
9:58 am Closing remarks
10:00 am Close.

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